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RTL VANDAAG defeats EEN VANDAAG

RTL VANDAAG defeats EEN VANDAAG

In choosing a new name it is advisable to chose a fantasy name. Marketing specialists, however, will often advise to chose a descriptive name. The disadvantage of a descriptive name is that its scope of protection is

 

VANDAAG means today in Dutch. And this word was at the center of a conflict between two television shows. The producers of EEN VANDAAG claimed that the new show RTL VANDAAG resembled their name too much. The court eventually ruled that this was not the case. The name RTL VANDAAG simply combined the network name (RTL) with the Dutch word for today. Because the word today is highly descriptive the producers of EEN VANDAAG had only a very small scope of protection on this word. By adding the word RTL it was clear that another network was involved.

It was also not proven that RTL gained any advantage through the success of EEN VANDAAG. Had the Trademark been distinctive, this case would have ended quite different.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

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Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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