However, Mel Gibson’s lawyers also got the word. So a letter followed ordering a cease & desist of the unlawful use of the name and image. For a moment Yohana thought about giving up, but then how would she feed her children? The alternative was to seek publicity online in the hopes of settling the case. And with success, she was allowed to continue using the name, only Mel Gibson’s face could no longer be used.
Often companies tend to respond to any infringement with a standard Cease & Desist or go in with full body armor. Our word of advice, first check exactly who you are dealing with. Beware that public opinion can swing against you, even if you are legally right. A more humane approach often works much better, having the same effect and not damaging the brand holder’s public image.
