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Trademarked slogans making a comeback – JUST DO IT versus JUST DO HET

Trademarked slogans making a comeback - JUST DO IT versus JUST DO HET

Slogans that are protected as a trademark are making a real comeback. Since the judgment of the European Court in VORSPRUNG DURCH TECHNIK, proprietors are readily and successfully invoking their rights. The Benelux is no exception.

In a recent Benelux case Nike succesfully invoked her trademark rights on the slogan JUST DO IT against the trademark JUST DO HET. The marks were considered too similar. Furthermore, since JUST DO HET was applied for athletic and cultural events, which was seen as similar to Nike’s activities the trademark application was cancelled.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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