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When launching new products, there’s often a tug-of-war between marketing and legal. The business side wants to launch ASAP to capitalize on the the new innovation, while legal wants everything locked down to keep competitors at bay. These interests can clash.
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What happens if you register a trademark for the wrong products? Funline sells poppers (as a finished product) under the brand JUNGLE PREMIUM to consumers.
In 2017, Basil launched a new plastic dog bike basket (the BUDDY). The old baskets were unhygienic, not weatherproof, and pretty heavy. Since the Buddy’s design was novel and had its individual character, Basil registered it as a design.
After our silver mention in the WTR1000 (World Trademark Review 2025), Abcor has once again made it into the IP STARS ranking this year. Managing IP conducts annual research among IP firms and their clients in 70 countries.
A trademark is often registered for specific products. Some clients want to register it for advertising too, because they want to advertise those products. That’s unnecessary. If you’re protected for a product, you can advertise and sell it as you wish.
Trademarks are more than just logos or names. Shapes, sounds, or even packaging designs can be registered as trademarks, giving the owner exclusive rights to use them. But how far does that protection go?

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor