Companies often use logos to promote their products or services. Consumers see them as a symbol of recognition. That’s why it’s clever to claim trademark protection for them. However, the reality is that logos evolve—small restylings happen every few years. But does this mean you need to re-register every single new version? Not necessarily. However, if the distinctiveness of the logo is affected, it’s a good idea to do so.

A trademark grants a company exclusive rights to its use. If another company applies for a similar name to market identical products, there are several ways to challenge it. One cost-effective approach is filing an objection with the trademark authorities, which can lead to rejection (a process known as opposition).