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Commotion Surrounding the SAPPH Brand

The clothing brand SAPPH is once again making headlines but this time, not because of its cheeky advertising campaigns. Instead, the spotlight is on the brand’s online store misleading customers. Orders are reportedly not being delivered, and the webshop operator, Ultracool, has become completely unreachable (source: GPD). The situation has escalated to the point where the Dutch Authority for Consumers and Markets (ACM) has launched an investigation into the company’s online operations.
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GAME OF DONNER - GAME OF THRONES

GAME OF THRONES – DÖNER

Game of Thrones is one of HBO’s most popular series. Since its 2011 launch, it’s gained massive popularity, earning 159 Emmy nominations (winning 59) and, according to Guinness World Records, the “Most Emmy Awarded drama series.” Alongside the show, there’s a whole line of merchandise and plenty of licensing deals (even for tours of filming locations). For most people, Game of Thrones is a brand, a badge of origin linked to the series—even when used for other products.
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IKEA logo

IKEA-IKIKI: Importance of Logo Registration

Very short trademarks have limited protection. Sometimes, just one or two different letters is enough to avoid confusion. That’s why it’s important for companies to register not just the word mark, but also all other branding elements they use in the market. Ikea has registered not only the word but also its logo (the blue frame with the yellow oval), in both color and black-and-white.
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Simon Smokes vs. Public Policy

It doesn’t happen often, but sometimes a trademark is refused because it’s against public order. That’s what happened to SIMON SMOKES for plush toys. Simon Smoke is “one of the Nightmare Critters, a group of eight characters created by Playtime Co. who presumably serve as the antithesis of the Smiling Critters (fandom.com/wiki).”
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TUC TUC model

Facebook Post Fatal for Design Protection

When launching new products, there’s often a tug-of-war between marketing and legal. The business side wants to launch ASAP to capitalize on the the new innovation, while legal wants everything locked down to keep competitors at bay. These interests can clash.
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poppers parfums

Poppers Are Not Perfume Scents

What happens if you register a trademark for the wrong products? Funline sells poppers (as a finished product) under the brand JUNGLE PREMIUM to consumers.
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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