Articles about advertising, trademark infringement or parody, freedom of speach, portrait rights and the Dutch advertising regulation Commission.
Unilever values sustainable sourcing for its product ingredients. To this end, the company has developed its own sustainable agriculture program. Because peanut suppliers comply with this program, the Calvé peanut
An online advertisement can, in principle, be viewed worldwide. When a company uses a competitor’s trademark to promote its own products, this is often considered trademark infringement. To determine which
In 2015, The Body Shop introduced a new skincare line in the Benelux countries named “SECRETS OF THE WORLD,” featuring four distinct lines: RELAXING RITUAL, REVITALISING RITUAL, BLISSFUL RITUAL, and
Nissan launched an advertisement on YouTube for the Nissan Qashqai with e-Power. The consumer sees images of a moving car with the text, “Who says you need a plug to
A company’s core business can always change. A good example of this, is the company Philips. Known for its lamps, televisions and audio equipment in the past, Philips nowadays produces
More and more people are concerned about what the world will look like in the future. Sustainability is becoming increasingly important for consumers and influences their purchasing behaviour, choosing particular
In a campaign ad for its sports bras Adidas states that not all breasts are the same. Adidas acknowledges this and launches a new line of sports bras with 43
Dutch discounter Zeeman always features a segment of its offerings in their ‘it can be that simple’ campaign. After socks and men’s underwear, a new commercial runs on women’s underwear.
Flo Broughton starts a chocolatery named ‘Choc on Choc’ with her father back in 2003. Ever since 2015, they have been selling matches made out of white Belgian chocolate. The
Everyone who has ever used Parodontax toothpaste knows that it has no equal. This toothpaste has a unique salty taste, does not foam and once you are used to it,
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Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.
Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor
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