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Mondriaan and merchandising; copyrights

Mondriaan and merchandising- copyrights 70 years after dead artist

At the beginning of this year the Hague Museum announced that they were able to buy one of te original Mondriaan dresses from Yves Saint Lauren. The dress is dubbed as the “mother of Mondriaan merchandise” by the director. We will see much of this merchandise since Piet Mondriaan died in 1944, and copyright expires after 70 years. Does this mean everything is now free to be used?

No. Aside from copyright you also have to take the rights of the photographer into account. Many museums forbid pictures of paintings. If a special painting is to be used for merchandising, it is advisable to pay off the photographer or museum, or use a stock bank.

About Abcor

Abcor specializes in applying for trademark and design rights. We do this worldwide for both SMEs and international companies, but often everything starts with an initial Benelux application. Our aim is to relieve the client of all the worries, which is why we take care of all the steps, from initial advice on what to apply for and how, right through to registration.

In addition to applying for trademarks, we also manage portfolios for our clients. We ensure that trademarks are renewed on time, that the right organizations are paid (given the many fraudulent companies), and we support our clients on issues.

In addition, we are sparring partners for our customers on new products and how to shape and claim new ideas.

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Newsletter: Abcor ABC Magazine

Een korte introductie tekst over de nieuwsbrief waarin je uitlegt wat het is. Hoe je direct de nieuwste editie kunt lezen en hoe je je kunt abonneren. And click here for all the numbers.

Among others in this issue:
• EUIPO vs Mora TV: weigering geluidsmerk
• Jägermeister vs Alte Heiler: stop Russische copycat
• Stichting Nederlandse Top 40: gericht op Benelux?
• Tijdschrift HART vs Hermitage: soortgelijkheid
• Monique Granneman: nieuwe partner Abcor

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