Stiva filed a complaint against the commercial of Neuken (to f*ck) Likeur. The campaign contained texts like, “life is a matter of taking or being taken”, which in Dutch can be read as “life is a matter of f*cking or being f*cked”, or “when do you like Neuken (to f*ck) the most, before or after the act (accompanied by a picture of a lady in bed)?” The Advertising Code of Conduct Commission has confirmed that this campaign is contrary to good taste, because of the combination of the obscene name “Neuken” and obvious hints to sex. The advertiser is therefore recommended to stop using this campaign.
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