When Shenzen Tiannuowei Technologies applies for trademark protection for its PUMN logo for apparel and sporting goods, PUMA objects based on its logo. The PUMA logo is a registered trademark in the European Union for exactly the same products.
The EUIPO does not mince words with this. Visually, both trademarks are pretty much the same due to the same typography, which is enhanced by a jumping feline animal. The brands are also conceptually identical (the consumer will read the last letter N as an A).
Puma had put the well-known trademark argument in position just to be sure, but that argument was not even necessary. The logo has of course been rejected.
