The one who first applies for a domain name, gets that domain name. Even if it contains a trademark of another company. Through a UDRP procedure, a trademark holder can

Often companies forget to include separate clauses in cooperation agreements about the use of trademarks. For example, may a distributor register domain names or social media accounts in which the

Within three months, 34 domain names containing the ANWB brand were registered. In case of domain name infringement, there are two options to put a stop to this. Bringing a

Amazon’s online platform features a mix of ads. On the one hand, advertisements of products offered by Amazon itself, and on the other, third-party advertisements (the hybrid model). It is

As a part of Justin Bieber’s world tour, H&M launched a hoodie and bag featuring pictures of Justin Bieber. H&M has produced similar lines before. This time however, internal communication

Since May 28, it has been prohibited to post false consumer reviews on online stores, marketplaces or social media. The law is based on a EU directive to better protect

When is it allowed to use your competitors / market leaders brand as an Adword in an online campaign? In a recent case defendant carried out a comparison test of

Many businesses sell products online through platforms such as Amazon and Bol.com. If a potential customer is looking for the product online, it is preferable that ends up with the

AMS Neve manufactures and sells audio equipment in the United Kingdom. The trademark 1073 is registered in the European Union for recording equipment in class 9. AMS Neve files a

This spring, RTL News reports that personal data of thousands of children had fallen into the hands of third parties. Youth care Utrecht had changed its name. For that reason,

A Dutch timber company claims it has been contacted by a company called “the Trademark Office” in 2018 with an offer to register it company name as and have

Domain names are registered on ‘first come, first served’ basis. This created a new phenomenon called: domain name hijacking. Quickly register domain names with names of famous people or famous

Positive ratings one ones website can be very important. For that reason, it seems attractive to bend the truth a little bit as a company / website manager. For example,

Reviews are very important for consumers and give guidance when placing orders (for example booking.com, Airbnb.nl or iens.nl). In a world that is overwhelmed by fake news, nobody will be

Since 1996, NEINVER has opened a variety of outlet stores in (mainly South) Europe, under the name THE STYLE OUTLETS (registered as a European Union trademark). The company wants to

Fuelplaza exploits gas stations under the name OK. The company registered the logo OK in 1983 in the Benelux. On the internet the company is found at ok-olie.nl. Because ok.nl

Google often offers trademarks from competitors as Adword, however, does this mean you may actually use them too? City Box offers (temporary) storage space for goods. The company has registered

A good domain name can have great commercial value. There are many companies that register domain names and subsequently sell it for great profits. In order to force a transfer

eBay filed a procedure with the WIPO in November to retrieve more than one thousand domain names. The domain names were registered by a Chinese company three months earlier and

Every week since January of this year new top level domain names are launched. For companies this is very relevant. At the conception of a new trademark or product the

Many retailers use the trademark of a manufacturer to indicate that they sell these products. There is nothing wrong with that, as long as that use is honest and there

Marks & Spencer has bought the keyword Interflora with Google to promote its website. The website was an alternative to the Interflora ‘s services, because M & S’ floral department

Wim van den Berg repairs, maintains and sells only Porsches, for many years. Since 1996, he calls his company “Porsche Specialist van den Berg”. In 1999 he registers the domain

The ECJ has decided that use of a trademark as an adword is allowed as long as the consumer has the ability to determine the origin of the sign used.

In domain name conflicts there are two possibilities for a procedure. Either a court procedure or a procedure with WIPO, the UDRP. The UDRP was conceived in order to obtain

The city of Paris registered the brands PARVI and PARVI, PARIS VILLE NUMERIQUE as trademarks in 2002, for Internet communications among other things. The trademark is used for WIFI connections

These days every large sporting tournament or event has its own mascot. From a merchandising point of view this is a very clever thing to do. The mascot for the

Since January it is possible to apply for new generic top-level domain names with ICANN. At the moment there are only 21 gTLDs (such as .com and .org). The new

When a trademark is infringed by use of a domain name, two procedures are available to act against the other party: A court procedure or a UDRP procedure with WIPO.

Starting January 12, , for a period of ninety days organizations (both public and commercial institutions) may apply for their own top level extension (a gTLD). The new

After the first ruling on the use of brands such as Google Adwords, there is now a second important ruling relating to market places. L’Oreal filed a case

Univé is not the owner of the website UNIVE.COM. This is a Pay Per Click ads website for universities. Univé started a procedure with WIPO to claim the

Until recently trademark owners in Europe were given preferential treatment by Google. Owners were, for example, able to start a complaint procedure that would disable any and all third parties

Earlier this year the European Court gave a decision on the admissibility of using someone else’s trademark as an adword. An adword is a search word that enables users of

Primakabin sells second hand PORTAKABIN mobile building systems. For promotion purposes, several AdWords were placed at Google, where an ad for PRIMAKABIN appears. PORTAKABIN claims a ban, but the court